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See what you keep after every cost.

Pluto is the profit platform that connects your stack, tracks every cost, and shows what you keep around the clock.

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Talk to sales
Talk to sales
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“I've used the profit tools everyone knows. Pluto has the depth we need without feeling complicated. It's fast, intuitive, and genuinely enjoyable to use. The team is also leading the way with its API and MCP, making profit data useful to AI agents, not just dashboards.”

Arie Scherson

Ecommerce entrepreneur and investor

Everything that affects your profit, in one place.

Your store shows what you sold. Pluto adds every cost and shows what you kept, per day and per customer.

Net profitCostsAsk PlutoLifetime value

Revenue after refunds, COGS, ads, fees, shipping, and the costs you add. One number.

COGS, shipping, fees, and custom costs. They all hit the same P&L.

Ask in plain language. The answer uses the same numbers as the dashboard.

What a customer is worth after what you spent to get them.

Every channel that hits your profit.

Connect the store and ads you already run. Pluto puts the spend next to the orders.

One engine. The dashboard, the API, and MCP share the same P&L.

Point the API or an MCP client at your store. They return the same numbers the dashboard already shows.

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