Free
$0/month
Net profit to start.
- 100 orders / mo
- 1 store
- 1 seat
- Real net profit
- COGS and custom costs
- 30-day history
Pricing
Prices in USD. Monthly or yearly. No overage fees. Cancel anytime.
Starter
$20/month
More orders and a small team.
- 500 orders / mo
- 1 store
- 3 seats
- Everything in Free
- Full cost breakdown
- Profit by product and SKU
- Meta ad spend sync
- Daily mentor brief
- 12-month history
Growth
$50/month
Higher volume and a second store.
- 3,000 orders / mo
- 2 stores
- 10 seats
- Everything in Starter
- P&L export
- API and MCP access
Business
$200/month
Unlimited orders and seats.
- Unlimited orders
- 5 stores
- Unlimited seats
- Everything in Growth
- One profit view across stores
- Priority mentor answers
- Shared Slack channel with the Pluto team
Agency
Custom pricing for agencies and multi-brand portfolios.
One view across workspaces, SSO and team controls, Dedicated Slack channel
Compare plans
What you get in each plan, side by side.
| Feature | Free | Starter | Growth | Business |
|---|---|---|---|---|
| Plans | ||||
| Price | $0 | $20/mo | $50/mo | $200/mo |
| Orders | 100 / mo | 500 / mo | 3,000 / mo | Unlimited |
| Seats | 1 | 3 | 10 | Unlimited |
| Stores | 1 | 1 | 2 | 5 |
| History | 30 days | 12 months | 12 months | 12 months |
| Profit | ||||
| Real net profit | ||||
| COGS and custom costs | ||||
| Full cost breakdown | – | |||
| Profit by product and SKU | – | |||
| P&L export | – | – | ||
| One profit view across stores | – | – | – | |
| Channels | ||||
| Meta ad spend sync | – | |||
| Workspace | ||||
| Daily mentor brief | – | |||
| API and MCP access | – | – | ||
| Priority mentor answers | – | – | – | |
| Shared Slack channel | – | – | – | |
Common questions
What is Pluto?
A profit view for your store. Orders, ads, and costs in one place, so you can see what you kept instead of what you sold.
Do I need a Shopify store?
No. Pluto works with Shopify, Amazon, and TikTok Shop, and a custom store can push orders through the API.
Do I have to connect my ad platforms?
No. You can start with orders and costs, then connect your ad platforms when you want spend included in your profit view.
Is there a free plan?
Yes. Free includes real net profit, COGS and custom costs. Paid plans are monthly or yearly. Cancel anytime.
What happens if I go over my order limit?
Syncing pauses until your next billing month, or resumes right away when you upgrade. Your dashboard stays open and there are no overage fees.
What is Ask Pluto?
Ask a question about your numbers in plain language. Pluto answers using context from your store and shows the numbers behind its response.
How is this different from Shopify Analytics?
Shopify Analytics is built around sales. Pluto is built around what is left after ads, COGS, fees, shipping, and refunds.
Is my store data safe?
Yes. We only request the access we need to calculate profit, and you can disconnect a store anytime. Your data stays yours.